Evaluation of Institutions

3.What kind of media institution might distribute your media product and why?

I think that my magazine would be suggested as being published by the company of IPC, which is a very successful multi-national media company.
The advantages of publishing with this company would be that they are well-known, successful and most glossy upmarket magazines are published by IPC, including the music magazine that influenced my magazine, NME. Another advantage being that IPC would have connections to selling points around the world, with distributions in W H SMITH and supermarkets, etc. However there are also disadvantages like the fact the focus of the company is men, mass-market women and upmarket women, when my Magazine Buzz, is targeting young audiences of both genders. As well as the disadvantage that the company will not be reliant on Buzz for income, so they could drop the magazine if it wasn't as successful as they needed it to be for them to publish it. The IPC may also focus primarily on advertising revenue rather than the content of the magazine itself, this might affect what Buzz actually contains in articles and content valuable to the reader because of focus on adverts.
Although, a important disadvantage of IPC is that NME is similar to my Buzz magazine, by having a similar target demographic and the style of 'Indie music' rather than mainstream bands, so the rivalry of the magazines under the same publisher may cause problems. In contrast, it could be a good thing because they are varied, but NME being a huge success may interpret that Buzz could become as big as a success as NME. I feel that IPC would still be the best publishing company as the magazine is upmarket, alike to NME and distribution would be successful in the company's like W H SMITH.
My magazine would have a website, so the magazine would have synergy of two media platforms, print and e-media. The website would allow the audience who are growingly updating their technology and using e-media more often than they are buying magazines to be able to visit Buzz, keeping loyalty to the brand name, but using the website rather or as well as the magazine. The target audience of young people often visit websites for their magazines, music and fashion so Buzz's website may be just as popular as the magazine, maybe even more so, so this makes the synergy of both media platforms important. The magazine needs to have enough profit to keep running whilst a website is running too, if the website is bringing in almost all the profits and more popular than the magazine then perhaps the magazine would be stopped and the website continued instead.
Similar magazines, like NME, have a wide mass of synergy, they have Print, E-media which is their own website, a music channel on TV- so a broadcast platform too. The NME is a popular, well-known brand name that appears on all media platforms, so the promotion has been a success, from turning a magazine into a multi-national success online and by 'NME tours' that bring bands together every year for gigs around the country. I think that Buzz magazine would be able to do the same thing if the magazine was a success.
Another reason for IPC, is that the marketing, distribution and circulation management is all handled by the sister company, MarketForce, that maxises oppurtunity and helps the magazine flourish, no matter what type of magazine it is. So I feel that because of MarketForce, IPC working with this company would make 'Buzz' a success because all factors of selling the magazine itself would be handled.