The images above represent examples of the types of people for my magazine, they show their fashion style is very important to them and their music most likely links strongly to their 'indie' style. 'Buzz' magazine is aimed at the group of probably A-C1 on the socio-economic scale because the target age range is 16-25 year olds, which means that they will either be students or first-time jobs that are not professional or of high-quality with a large income, the target audience will be on a lower income so I think my price is reasonable when it comes to the income the audience may range to. However, the high level on the socio-economic scale is due to the students will be classified by their parents jobs and the university and first time jobs will be high on the economic scale as they will have more achieving jobs than lower pay and untrained jobs.
The psycho-graphical profile of the target audience I believe is 'Individuals', because they are trying to be unique, with their fashion style, their music and their opinions. They don't follow any particular trends that are mainstream, and the age range means that they are not ' Suceeders' because they most likely are on a lower budget than older readers. The acronym of the psycho-graphical profile that fits my target audience I believe is YAKS, the young, adventurous, keen and single, the readers are probably fitting into this group due to age, and their attitudes being ambitious.
The target audience I think would have a lifestyle that is busy, because they are either studying at college or university or have first time jobs that will be demanding so that they can work up the career ladder in what they have chosen to do for experience as well as competing against so many other young people who need work. The lifestyle section of 'Buzz' magazine will relate to the problems and discuss topics that are relevant to their lives, the age range is typical of problems that need solving because they are going to be looking at magazines for advice with money, housing, careers, university and relationships.
The target audience, being 'Indie', or known to not want to involve themselves in mainstream music and clothes, will listen to 'Indie' bands, or bands and singers that are not well-known, and ones that may be well-known but have stuck to a alternative style that makes them different to mainstream chart artists. This is why I will include music that will interest these 'Indie' readers, for example, 'The Arctic Monkeys'.
I think that the particular target audience would buy my magazine as they would have an option rather than relying on the only similar magazine to 'Buzz' which is 'NME', except my magazine is cheaper and has more on lifestyle and fashion than 'NME'. I think that the price of '£2.10' is very reasonable due to 'NME' having a price of £2.20 but being weekly rather than monthly, so my magazine has a great deal of content for a cheaper price than a weekly magazine that is similar. The target audience will also be interested in the magazine because the magazine centres on lifestyle, music, fashion and events, the features are always attractive to the target audience as they are exclusive to the issue with information and interviews relative to 'Indie' bands and singers.
Advertisers are extremely important to the profits of magazines, the adverts need to be relevant to the target audience so that advertisers will pay for their adverts to be in your magazine. I think that 'Buzz' magazine would be successful when advertising CD's, Gig tickets, clothing that will relate to certain brands like 'Fred Perry', 'Lyle&Scott' and maybe even 'Abercrombie&Fitch', but I feel that Topshop, and vintage shops could advertise, for example, 'Beyond Retro'. The fashionable adverts are inspiring the individuality for the readers whilst pleasing readers that don't dress as uniquely as some 'Indie' readers.
The other advert types that are not clothes could be beauty products, 'Indie' female readers will be attracted to makeup, hairspray, nail varnish and hair products or dyes. The male readers will also be attracted to adverts like hairspray, gel, hairdye and maybe even spot treatment. Adverts that appear in 'NME' are things like clothes from specific bands, album promotions and phone adverts, for example: Blackberry Messengers. I think that 'Buzz' would also include all these things, but I would be able to charge more as the magazine is a monthly magazine rather than only being on sale for a week.
Students and first jobs are not C2-E on the social scale. There are problems with the whole scale because teenagers without jobs living at home would be categorised by their parents jobs, but university students and graduates in their first jobs are not likely to be in C2-E categories. They are likely to be C1+.
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