Addressing of Audience Evaluation.

5. How did you attract/address your target audience?

'Buzz' is a magazine that will address its audience with a friend-like persona, the content will be written as to inform in a friendly, indie, more-knowledgable way that will allow the reader to connect and almost become connected to the writer. The writer's style of being an upbeat and friend-like is more attractive to the audience as they will not feel the magazine is authoritive because the target audience is one who dosent like being told what to do, what to wear and what to listen to, as they are people who are individual to their own idenity. So I feel the magazine will have more success if the content is written in a non-authoritive way that connects both writer and consumer.
My magazine attracts my target audience through the use of language that links to the type of language the audience in every day life. Language on my DP is formal to an extent because the magazine will have educated young adults reading it, by hiding swear words with ***, the formality and stays in the up-market style. The language of pronouns like 'you' and 'welcome' suggest that the magazine is directly talking to the reader, giving the reader a engagement with the magazine, therefore feeling like they can be loyal to 'Buzz'.
The style of 'Indie' groups and individual styles of fashion and music, directs the attention to that target audience, the audience will feel like they can relate to the magazine because of the care in the content being so well-fitted to their style. The addressing of the audience using the style of 'Indie' and competitions etc, events and even lifestyle is a way of being able to sell the magazine, as the reader will be directly interested in the contents and the advertisements that address the audience because they relate to the products that would interest the readers.
My front cover above, uses all the techniques that give my magazine the addressing of the audience. The genre is clear of 'Indie' by the use of the model with the representation she gives to the audience, the types of bands like 'The Arctic Monkeys' that attract the audience because they are not of the mainstream genre. The unique selling points that are seen in the cover is the exclusive features that will be in each issue, like the talk with Sophie from 'The Trick' and the fact that 'Buzz' is selling at a lower price than similar magazines, with a large content of music, fashion, events, lifestyle and interviews and involvement in prizes.
The layout of the magazine cover is spacious, with typical conventions of a magazine cover that addresses the audience because its typical to content and the way that the layout allows the reader not to be overwhelmed by information is something that will make it appealing to purchase.

The layout of the Double Page Spread, is in coloumns with gutters to space out the writing, this allows the audience to see the text clearly in a order, as well as having space so they are not overwhelmed with text. The double page spread links to the audience and addresses them as the reader may be in the same shoes or have the same problems as Sophie did in her story. The involvement of a young person who would probably be the target audience herself gives the audience a feel that they can relate and personalize the story.
Addressing the reader through 'Prizes' and 'Events' is attracting the audience to what they want to purchase or go to, so the magazine will be able to persuade the audience to buy the magazine because of the content of events that appeal to them and the prizes that appeal to them directly due to their 'Style' and age group. I asked for feedback about all the contents of my magazine, asking people what they thought could be included, what people were interested in, particularly people who would be my exact target audience. The production process was helped by the quizzing of people, who would give information about what they expect from a magazine, willingness to pay a certain amount and what exactly their style is and how music relates to the style or not.